Automated lead scoring
Inbound
Outbound
Prospecting sequences, list building, and cold outreach automation. Workflows that find the right people and reach them at scale.
Pull your prospect list
into Clay
Connect your CRM or upload a CSV. Clay ingests the data and prepares it for enrichment. This is where everything starts.
What defines a qualified lead?
Clay layers in the signals that matter. Website visitor behaviour, email engagement patterns, company growth indicators, and technographic details all combine to build a complete prospect profile.
How does enrichment work?
Clay layers in the signals that matter. Website visitor behaviour, email engagement patterns, company growth indicators, and technographic details all combine to build a complete prospect profile.
Top-scoring prospects flow directly into your sequencing tool. Your reps work the qualified leads. Lower-scoring prospects get nurture sequences instead.
Top-scoring prospects flow directly into your sequencing tool. Your reps work the qualified leads. Lower-scoring prospects get nurture sequences instead.
Define what a good lead looks like. High engagement plus right company size plus matching industry equals high score. Clay calculates it instantly for every prospect.
Clay layers in the signals that matter. Website visitor behaviour, email engagement patterns, company growth indicators, and technographic details all combine to build a complete prospect profile.
Clay enriches each prospect with website visits, email engagement, company growth signals, and technographic data. You now have the full picture.
Clay layers in the signals that matter. Website visitor behaviour, email engagement patterns, company growth indicators, and technographic details all combine to build a complete prospect profile.
Tools
Lemlist
Hunter
Clearbit
Apollo
Chat GPT
Clay
Ready to implement this
