You need pipeline. You need meetings on your calendar. You need revenue coming in.  But the reality is that your pipeline is thin, your closers don’t have enough conversations, and as the team leader, you keep asking the same question: should we hire SDRs (sales development representatives) in-house or outsource the whole thing?

Most sales teams are still prospecting the same way they did five years ago.  Sales reps open LinkedIn Sales Navigator, scroll through profiles for an hour, copy names and job titles into a spreadsheet, bounce between three different tools to find email addresses, write a semi-personalized message, and send it out. 

If you’re running a B2B company in the Netherlands and you’re reading this, chances are your pipeline isn’t where you need it to be. 

So, you’re having pipeline issues, and finally, you or your leadership is having the conversation around outsourcing your SDRs. We get it. It’s the logical move.

Most companies that search for a growth agency end up hiring the wrong type of partner.

Clay is not going to save your sales team. Not if you buy it tomorrow and start building tables. Not if you hire someone on Upwork to set up a few workflows. Not even if you hire a Clay agency that knows the platform better than anyone.

You’ve probably already Googled “how to find decision makers” a dozen times, and every result gives you the same advice: use LinkedIn, try a database, look at the company’s About Us page, maybe attend a conference.

Everyone in the sales and marketing space talks about speed-to-lead. Get qualified leads, more meetings, talk to them fast and ensure an excellent lead conversion rate. And they’re not wrong. Responding to inbound interest quickly matters.

Most B2B companies either have their total addressable market (TAM) way bigger than it is (companies love false positives) or they genuinely have no idea how big their addressable market is. Both are a problem.

Most B2B companies don't have a go-to-market strategy. What we typically see is a collection of disconnected activities that kind of happened over time because most of the time, they don’t even know how they started and ended up in the mess they’re currently in.