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The Nebor Blog

GTM and RevOps strategies that work

GTM and RevOps strategies that work

GTM and RevOps strategies that work

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Our opinions and how we are different

Recommended

Everything we’ve learned

Practical advice for GTM and RevOps teams

Weighing outsourced vs in-house SDRs on a balance scale, with a small house on one side and an office building on the other

Recommended

Outsourced vs In-House SDRs: Why Sales Automation and Clay Workflows Are The Better Answer to This Debate

In-house SDRs cost $125K a year and quit in 16 months. Outsourced ones leave you with nothing. There is a third option, and it changes the math completely.

Read more

A robot arm sorts a messy pile of contact cards into a neat row, which is what it looks like to automate sales prospecting

Recommended

How to Automate Sales Prospecting From Scratch (And Why You Probably Don’t Need to Hire More SDRs)

Your reps spend 70% of their day preparing to sell instead of selling. Eight steps to build a prospecting machine that works while they sleep.

Read more

A map of the Netherlands in red, white and blue next to a rising chart, for a guide to Dutch lead generation agencies

Recommended

Top 10 Dutch Growth, Sales, and Lead Gen Agencies To Drive Your Business Growth in The Netherlands

Telemarketers, HubSpot shops, demand gen powerhouses, and GTM builders: the Dutch agency landscape sorted by what each one actually sells you.

Read more

Three SDRs in headsets on a winners' podium, ranking the best SDR agencies

Recommended

10 Best SDR Agencies to Hire in 2026 (And Why You Probably Don’t Need One)

Belkins, CIENCE, Callbox and seven more, reviewed without the fluff. Plus the ten questions that expose which agencies build value and which build dependency.

Read more

A founder and an agency partner shake hands over a rising bar chart, the last step in how to hire a growth agency

Recommended

How To Hire a Growth Agency (What to Look for and the Red Flags Most Companies Miss)

Most companies hire the wrong type of growth partner because the term means six different things. Four questions reveal which agencies build and which just bill.

Read more

One snapped connection leaves a workflow's builder scratching their head, a picture of why Clay implementations fail

Recommended

Why Most Clay Implementations Fail and What You Need to Get Right Before You Touch the Tool

Clay won't save a sales team that skipped the thinking. Here are the five strategy failures we keep finding inside broken Clay setups, and what fixes them.

Read more

A magnifying glass over an org chart, zooming in on the one card that signs off: how to find decision makers

Recommended

Clay + LeadsFactory + LinkedIn Sales Navigator: How to Find Decision Makers Automatically for Sales and Lead Generation

LinkedIn searches, database exports, and About Us pages all work, until you try them at scale. Here is the workflow that finds decision makers automatically.

Read more

A web form lands on a wall calendar as a booked meeting, an inbound meeting workflow from start to finish

Recommended

How to Build an Inbound Meeting Workflow That Identifies the Buying Committee and Helps You Close the Deal (with Cal.com, Clay, HeyReach, and Instantly)

Single-threaded deals are fragile. This workflow preps every inbound meeting and engages the buying committee before the first call.

Read more

Drawing a loop around the companies that fit on a board full of dots: how to build your TAM

Recommended

How to Build Your TAM (Total Addressable Market) for B2B Sales and Go-to-Market in 2026

Most companies inflate their TAM or never map it at all, then plan whole quarters on guesses. Here is the framework we use to build one that holds up.

Read more

Four blocks for target, contact, email and meeting, stacked into one go-to-market system

Recommended

How to Build a Go-To-Market (GTM) System That Generates Business on Autopilot

Campaigns everywhere, everyone busy, revenue flat. The fix is a six-layer GTM system where every activity feeds the next. Here is how we sequence the build.

Read more

Weighing outsourced vs in-house SDRs on a balance scale, with a small house on one side and an office building on the other

Recommended

Outsourced vs In-House SDRs: Why Sales Automation and Clay Workflows Are The Better Answer to This Debate

In-house SDRs cost $125K a year and quit in 16 months. Outsourced ones leave you with nothing. There is a third option, and it changes the math completely.

Read more

A robot arm sorts a messy pile of contact cards into a neat row, which is what it looks like to automate sales prospecting

Recommended

How to Automate Sales Prospecting From Scratch (And Why You Probably Don’t Need to Hire More SDRs)

Your reps spend 70% of their day preparing to sell instead of selling. Eight steps to build a prospecting machine that works while they sleep.

Read more

A map of the Netherlands in red, white and blue next to a rising chart, for a guide to Dutch lead generation agencies

Recommended

Top 10 Dutch Growth, Sales, and Lead Gen Agencies To Drive Your Business Growth in The Netherlands

Telemarketers, HubSpot shops, demand gen powerhouses, and GTM builders: the Dutch agency landscape sorted by what each one actually sells you.

Read more

Three SDRs in headsets on a winners' podium, ranking the best SDR agencies

Recommended

10 Best SDR Agencies to Hire in 2026 (And Why You Probably Don’t Need One)

Belkins, CIENCE, Callbox and seven more, reviewed without the fluff. Plus the ten questions that expose which agencies build value and which build dependency.

Read more

A founder and an agency partner shake hands over a rising bar chart, the last step in how to hire a growth agency

Recommended

How To Hire a Growth Agency (What to Look for and the Red Flags Most Companies Miss)

Most companies hire the wrong type of growth partner because the term means six different things. Four questions reveal which agencies build and which just bill.

Read more

One snapped connection leaves a workflow's builder scratching their head, a picture of why Clay implementations fail

Recommended

Why Most Clay Implementations Fail and What You Need to Get Right Before You Touch the Tool

Clay won't save a sales team that skipped the thinking. Here are the five strategy failures we keep finding inside broken Clay setups, and what fixes them.

Read more

Latest article

Read the latest on AI, GTM, RevOps, Paid media strategies

The latest on GTM news

Pinning the best-fit contact card closest to the bullseye: building an ICP from CRM data

Data

How to Build Your Ideal Customer Profile From CRM Data in 2026

Your CRM already shows you who your best customers are, and who you should stop chasing. Here's how to read your won, lost and churned deals and turn them into ICP rules you can score against.

Read more

A person plugs in the cable between two systems and records start flowing, which is what a Clay HubSpot integration does

Enrichment

Clay-HubSpot Integration: How to Set It Up Without Breaking Your CRM in 2026

Hooking Clay up to HubSpot takes a few minutes. Keeping your CRM clean afterwards takes a few rules, and here's how we set them: field ownership, record IDs, duplicate checks and scheduled refreshes.

Read more

Sweeping scattered duplicate records into one neat stack, a reminder to clean CRM data before migration

CRM

Clean CRM Data Before Migration: A CRM Data Cleanup Plan for 2026

Before you move to a new CRM, clean the data you're taking with you. Here's the order we clean in, what an import won't fix for you, and how to keep the new CRM clean once you're live.

Read more

Moving records from an old filing cabinet to a new screen by hand: a CRM migration in one picture

CRM

CRM Migration: How to Move Your Data and Keep Your Pipeline Working in 2026

Moving the records is the quick part of a CRM migration. Here's the eight-step plan we use, starting with the data model and ending with the automations that never move on their own.

Read more

A sales rep at a laptop beside a score dial swung to high, the kind of signal HubSpot lead scoring gives

RevOps

How to Set Up HubSpot Lead Scoring in 2026

A lead score only helps if your reps believe it. Here's how to set up fit and engagement scores in HubSpot, where the fuller model should live, and how to keep it honest against closed deals.

Read more

A marketer passes a lead card to a salesperson at the next desk, the marketing to sales handoff done in HubSpot

RevOps

How to Set Up the Marketing to Sales Handoff in HubSpot in 2026

Your rep's first question is why they're getting this lead. Here's how to set up HubSpot so every handoff answers it, with fit, intent and outside signals, one routing workflow and a response clock.

Read more

Pinning the best-fit contact card closest to the bullseye: building an ICP from CRM data

Data

How to Build Your Ideal Customer Profile From CRM Data in 2026

Your CRM already shows you who your best customers are, and who you should stop chasing. Here's how to read your won, lost and churned deals and turn them into ICP rules you can score against.

Read more

A person plugs in the cable between two systems and records start flowing, which is what a Clay HubSpot integration does

Enrichment

Clay-HubSpot Integration: How to Set It Up Without Breaking Your CRM in 2026

Hooking Clay up to HubSpot takes a few minutes. Keeping your CRM clean afterwards takes a few rules, and here's how we set them: field ownership, record IDs, duplicate checks and scheduled refreshes.

Read more

Sweeping scattered duplicate records into one neat stack, a reminder to clean CRM data before migration

CRM

Clean CRM Data Before Migration: A CRM Data Cleanup Plan for 2026

Before you move to a new CRM, clean the data you're taking with you. Here's the order we clean in, what an import won't fix for you, and how to keep the new CRM clean once you're live.

Read more

Moving records from an old filing cabinet to a new screen by hand: a CRM migration in one picture

CRM

CRM Migration: How to Move Your Data and Keep Your Pipeline Working in 2026

Moving the records is the quick part of a CRM migration. Here's the eight-step plan we use, starting with the data model and ending with the automations that never move on their own.

Read more

A sales rep at a laptop beside a score dial swung to high, the kind of signal HubSpot lead scoring gives

RevOps

How to Set Up HubSpot Lead Scoring in 2026

A lead score only helps if your reps believe it. Here's how to set up fit and engagement scores in HubSpot, where the fuller model should live, and how to keep it honest against closed deals.

Read more

A marketer passes a lead card to a salesperson at the next desk, the marketing to sales handoff done in HubSpot

RevOps

How to Set Up the Marketing to Sales Handoff in HubSpot in 2026

Your rep's first question is why they're getting this lead. Here's how to set up HubSpot so every handoff answers it, with fit, intent and outside signals, one routing workflow and a response clock.

Read more

Pinning the best-fit contact card closest to the bullseye: building an ICP from CRM data

Data

How to Build Your Ideal Customer Profile From CRM Data in 2026

Your CRM already shows you who your best customers are, and who you should stop chasing. Here's how to read your won, lost and churned deals and turn them into ICP rules you can score against.

Read more

A person plugs in the cable between two systems and records start flowing, which is what a Clay HubSpot integration does

Enrichment

Clay-HubSpot Integration: How to Set It Up Without Breaking Your CRM in 2026

Hooking Clay up to HubSpot takes a few minutes. Keeping your CRM clean afterwards takes a few rules, and here's how we set them: field ownership, record IDs, duplicate checks and scheduled refreshes.

Read more

Sweeping scattered duplicate records into one neat stack, a reminder to clean CRM data before migration

CRM

Clean CRM Data Before Migration: A CRM Data Cleanup Plan for 2026

Before you move to a new CRM, clean the data you're taking with you. Here's the order we clean in, what an import won't fix for you, and how to keep the new CRM clean once you're live.

Read more

Moving records from an old filing cabinet to a new screen by hand: a CRM migration in one picture

CRM

CRM Migration: How to Move Your Data and Keep Your Pipeline Working in 2026

Moving the records is the quick part of a CRM migration. Here's the eight-step plan we use, starting with the data model and ending with the automations that never move on their own.

Read more

A sales rep at a laptop beside a score dial swung to high, the kind of signal HubSpot lead scoring gives

RevOps

How to Set Up HubSpot Lead Scoring in 2026

A lead score only helps if your reps believe it. Here's how to set up fit and engagement scores in HubSpot, where the fuller model should live, and how to keep it honest against closed deals.

Read more

A marketer passes a lead card to a salesperson at the next desk, the marketing to sales handoff done in HubSpot

RevOps

How to Set Up the Marketing to Sales Handoff in HubSpot in 2026

Your rep's first question is why they're getting this lead. Here's how to set up HubSpot so every handoff answers it, with fit, intent and outside signals, one routing workflow and a response clock.

Read more

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Services

Case Studies

Resources

About

Nebor logo, a go-to-market and RevOps agency based in Amsterdam

Services

Case Studies

Resources

About

Nebor logo, a go-to-market and RevOps agency based in Amsterdam