How it all started

So, how did we come about to build what we believe is the best outbound sales agency for sales teams and RevOps?

From the very start, Colin and I (Andrew) weren't just chasing the dream of founding yet another outbound sales or lead generation agency.

We didn't come from the typical “I wanna be my own boss” or “make them sign the contract, just run the campaign, get paid, and move on” that one often hears behind closed doors.

No.

We were actually salespeople in the trenches.

Our paths first crossed at a sales agency in Amsterdam that we won't mention but will now qualify as “traditional”. Traditional because of how their outreach approaches and sales processes were set up.

But that's not even the issue.

After a few months at the agency, we quickly noticed something troubling in their business practices.

The company seemed to care more about long-term contracts and earning money than delivering genuine value and ensuring ROI to clients.

We'd watch as clients invested heavily in the service that prioritized “running campaigns”, with little regard for operational efficiency and sustainable results.

We'd see client meetings end with promises we knew the current approach couldn't fulfill.

Meanwhile, from our point of view, when businesses hire outbound sales professionals, success can only mean that they're getting leads that their sales team will talk to or close.

An even better outcome would be that they're getting clients or leads on autopilot.

Granted, outbound is not always a sure-fire process. So, success could also be failing but learning from it, or at least solving problems and seeing improvements.

But neither scenario was happening and we could only take so much of that.

Colin left first, then did I. We embarked on separate journeys. I went corporate and Colin leaned towards freelancing.

Surprisingly, our new experiences only further revealed gaps in the ways businesses and the agencies they hire do outbound sales and lead generation.

Note: Struggling to connect with decision-makers in your target market? We’ll run a completely done-for-you outbound campaign, automate your sales prospecting process to generate a pipeline with prospects ready to engage on autopilot. Book a 15-minute call now to discuss your unique business needs and discover our flexible packages.

How most sales and RevOps teams are wasting time and why your pipeline is dry

Simply put, most sales and revenue teams waste about 60% of their time. They don't know how to leverage technology and modern data and both their lead generation efforts and sales results are poor.

Let's discuss our experiences and how they impacted our position on most marketing and sales operations.

Gap 1: Sales reps heavily rely on manual work. Their outbound sales and lead generation efforts are low, and their business growth results are falling behind.