
Tech Stack
Modern
GTM tools
The platforms that power modern GTM operations.
Automation
Sequences
Enrichment
Prospecting
RevOps

Chili Piper
Inbound
Real time inbound qualification, routing and booking that turns a form fill into a meeting on the right rep's calendar before the visitor leaves.

Slack
Workflows
Team messaging built on channels, apps and webhooks. In a GTM stack it is the human layer where automated work reaches a rep who has to act.

G2
Prospecting
Review marketplace with an intent product on top. It tells you which companies are comparing you to competitors, at the account level.

Prospecting
The professional network itself: the profile and company data behind most B2B prospecting, the channel outbound lands in, and the place buying signals show up first.

Notion
Workflows
Notion is a documentation and database workspace. In GTM stacks it works best as the surface automated briefs and playbooks get written into and read from.

La Growth Machine
Sequences
A multichannel sales automation tool that runs LinkedIn, email, and phone sequences from one visual builder, with native enrichment and a unified reply inbox.

A-Leads
Prospecting
A real-time verified B2B contact database with triple-verified emails and mobiles, intent signals, job-change triggers, pay-for-valid-data billing, and unlimited credit rollover, starting around $60 a month.

AskElephant
RevOps
An AI revenue platform that records calls botlessly, then automates the follow-through: CRM updates, coaching scores, and sales-to-CS handoffs.

Scrapeli
Prospecting
Scrapeli is a focused data-capture tool that scrapes your competitors' LinkedIn followers in real time, returning a targeted starting list for enrichment.

Salesforce
RevOps
The enterprise CRM standard, deeply configurable and built to scale, the source of truth large GTM teams report into and feed clean data toward.

11x
Outbound
An enterprise AI digital-worker platform whose AI SDR Alice prospects and runs outbound, with Julian handling voice qualification by phone.
Artisan
Outbound
An all-in-one AI BDR where the agent Ava finds leads, enriches, writes, sends, and replies across email and social on a credit-based plan.

AiSDR
Outbound
An AI SDR that researches, writes, sends, and replies across email and LinkedIn on its own, with a dedicated GTM engineer tuning each campaign.

Pipedrive
RevOps
A pipeline-first sales CRM that keeps deal tracking visual and low-admin, a pragmatic fit for lean teams that want adoption over enterprise complexity.

HubSpot
RevOps
A connected CRM platform unifying sales, marketing, and service on one record, the hub most GTM systems build around with strong adoption and a deep app ecosystem.
Folderly
An email deliverability platform that diagnoses spam placement, fixes the root causes, and warms mailboxes, going deeper than the warmup-only tools when outbound stops landing.

Zapmail
Cold email infrastructure that provisions pre-configured Google and Microsoft mailboxes with DNS handled, so outbound can launch fast and scale without burning domains.

Gong
RevOps
A revenue intelligence platform that records and analyzes sales conversations, surfacing deal risk, coaching insights, and forecasts from what reps actually say.

Claude
Enrichment
Anthropic's LLM family used across GTM for research, classification, and drafting, often running as an AI step inside Clay to turn data into action.

Definitive Healthcare
Prospecting
A healthcare commercial intelligence platform mapping providers, claims, and affiliations so teams selling into healthcare target with real clinical and financial data.
StoreLeads
Prospecting
An ecommerce store database that lets you filter millions of online stores by platform, app, and revenue to build targeted merchant lists.

Bombora
Prospecting
B2B intent data that flags which accounts are actively researching your category right now, so you prioritize timing over a flat list.

10times
Prospecting
The largest B2B events database, used to find the shows your buyers attend and turn exhibitors, sponsors, and attendees into an event-timed prospect list.

Wappalyzer
Enrichment
A technographic tool that detects website tech stacks and turns them into prospect lists, with bundled email verification and an API at a lighter entry price.

BuiltWith
Enrichment
A technographic database that detects the tech stack behind any site, used to build target lists and enrich accounts by what tools a company already runs.

Crunchbase
Prospecting
A company intelligence database centered on funding, hiring, and growth signals, used to prospect accounts on timing rather than a static, stale list.

LinkedIn Sales Navigator
Prospecting
LinkedIn's premium prospecting tool with deep ICP filters, lead and account lists, job-change alerts, and InMail, built on the largest professional graph in B2B.

Discolike
Prospecting
A B2B account-discovery tool that finds lookalike companies from across the open web using natural language or sample domains, with sharper matching for niche profiles.

Ocean.io
Prospecting
A B2B account-discovery platform built around lookalike search that turns your best customers into a ranked target list, then enriches it with company and contact data.

Lusha
Enrichment
A lightweight B2B contact tool with a popular Chrome extension that reveals verified emails and phone numbers on a credit system, friendly to small teams and individual reps.

Cognism
Prospecting
A B2B data platform with strong European coverage, phone-verified mobile numbers, intent signals, and compliance checks, built for outbound teams selling into the UK and EU.

ZoomInfo
Prospecting
An enterprise B2B data platform with deep contact records, direct dials, intent signals, and CRM enrichment, built for larger sales orgs willing to commit to annual contracts.

ScaledMail
ScaledMail is managed cold email infrastructure that builds and maintains warmed, authenticated inboxes across Google, Outlook, and SMTP for high-volume outbound.

Snitcher
Inbound
Snitcher identifies the companies visiting your site, attaches intent and firmographics, and routes real-time alerts into GA4, Slack, and your CRM.

Leadinfo
Inbound
Leadinfo identifies the companies visiting your site, scores their intent, and pushes alerts and CRM records, with strong coverage of European traffic.

Trigify
Prospecting
Trigify is a social listening engine that turns LinkedIn signals, posts, and engagement into a scored list of warm prospects to enrich and route.

Apify
Automation
Apify is a serverless web scraping platform of ready-made Actors that capture data from any site, then feed it into your enrichment and routing stack.

PhantomBuster
Automation
A cloud automation and scraping tool built from modular agents called Phantoms that extract and enrich data across sites like LinkedIn, metered by execution time, slots, and credits.
Salesloft
Sequences
An enterprise sales engagement platform for revenue teams: cadences, conversation intelligence, deal management, and AI forecasting on top of your CRM, sold per seat on annual contracts.

Outreach
Sequences
An enterprise sales engagement platform for rep teams: multichannel sequences, conversation intelligence, deal management, and forecasting on top of your CRM, sold per seat annually.

HeyReach
Outbound
A LinkedIn outreach platform that runs automated sequences across many sender accounts at once, with a unified inbox and per-sender pricing built for agencies and growth teams.

Smartlead
A cold email sending platform with unlimited mailboxes, automatic inbox rotation, free warmup, and a master inbox for running outbound at scale without burning domains.

ZeroBounce
An email verification and deliverability platform that validates lists and adds inbox placement testing, blacklist monitoring, and scoring around the core verifier.

DeBounce
A bulk email verification tool that flags invalid, risky, disposable, and role based addresses, with bulk lists, a real time API, and credits that never expire.

BounceBan
An email verification tool specialized in validating catch all and gateway protected addresses with claimed accuracy above 97 percent, via single, bulk, API, and CRM sync.

Snov.io
Prospecting
An all in one outreach platform bundling a B2B database, email finder and verifier, cold email sequences, and a light CRM for smaller teams running outbound.

LeadsFactory
Prospecting
A contact discovery tool that scrapes LinkedIn Sales Navigator in real time to find decision makers at your target accounts using persona waterfall rules.

Findymail
Enrichment
A B2B email finder with built-in verification that returns low-bounce work emails, charging only for verified results, the clean send-ready layer before outbound.

LeadMagic
Enrichment
A credit-based B2B enrichment API for finding verified work emails and mobile numbers at a low cost per lookup, a strong waterfall source inside Clay.

FullEnrich
Enrichment
A waterfall enrichment platform that cascades one lookup through 15-plus providers to return verified emails and mobile numbers, charging only for successful hits.

Zapier
Automation
The most popular no-code automation tool, connecting 8,000-plus apps so a trigger in one fires actions in others, the fast glue for simple GTM syncs.

Make
Automation
A visual no-code automation platform that connects apps and moves data through scenarios, the connective tissue wiring a GTM stack together without writing code.

RB2B
Inbound
RB2B de-anonymizes US website visitors down to the named person and LinkedIn profile, pushing real-time alerts to Slack, Teams, and your CRM.

Instantly
A cold email sending platform with inbox rotation, warmup, and a built-in lead database for running outbound at scale without burning domains.

n8n
Automation
A fair-code workflow automation platform that connects apps, runs AI agents, and orchestrates the steps Clay and your CRM cannot reach on their own.

Lemlist
A multichannel sales engagement tool that combines email, LinkedIn, and calling sequences with deep personalization, deliverability warmup, and a built-in lead database for outbound teams.

Hunter
Automation
Email finding and verification tool that locates professional addresses from a name and domain, with a Chrome extension, API, and basic outreach.

Clearbit
Automation
Clearbit was a B2B enrichment and intent provider now folded into HubSpot as Breeze Intelligence, accessed only inside HubSpot CRM via credits.

Apollo
Enrichment
All-in-one B2B platform pairing a 210M-contact database with prospecting filters, email and call sequences, a dialer, and CRM sync.

ChatGPT
Prospecting
OpenAI's AI assistant that GTM teams use to research accounts, classify leads, and draft personalized outreach, including as an AI column inside Clay.

Clay
A go-to-market data platform that enriches and researches leads in a spreadsheet, chaining 150-plus data sources and AI agents into one workflow.

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