AI outbound, ABM and RevOps in one GTM system
Andrew van Rossenberg, co-founder of Nebor, a GTM agency for SaaS and B2B teams, explains how Nebor connects sales and marketing in one GTM system. He covers the silo problem between sales, marketing and external agencies, and how Nebor's three services work together: AI-powered outbound systems, ABM and paid ads, and RevOps.
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In a lot of companies, marketing has its own campaigns, sales goes after completely different industries, and outside agencies target yet another list. Nobody knows who the others are reaching, so every team works in its own silo.
Andrew explains how Nebor's three services fix that as one connected workflow. Sales automation builds the outbound engine: we research your target accounts, activate your sales team and send automated multichannel sequences. ABM and paid ads then focus on the accounts that matter most, so marketing and sales go after the same audience.
RevOps ties it all together. Leads are enriched, scored and routed to the right people, your data stays clean and your pipeline becomes something you can forecast. Because the CRM records every activity, that history becomes the memory you use to keep improving the strategy.
When I worked in sales, I kept seeing the same problem. Marketing running their own campaigns, sales targeting completely different industries, and meanwhile, external agencies are doing the exact same thing, but the only difference is no one knows who they're actually targeting. So long story short, organizations are working in silos. And that is exactly the problem we solved with Nebor. And it's why we built our services as one connected workflow.
First, you start with sales automation. This is where we're building the actual outbound engine. So we research your target accounts, activate your sales team, and run automated outbound multi-channel sequences.
Then we have account-based marketing and paid ads. We're going after the accounts that really matter the most for you. So marketing and sales are targeting the exact same audience. And lastly, this is what ties your revenue stream all together, RevOps. Leads get enriched, scored, and routed to the right people, while data stays clean and your pipeline can actually forecast.
These three services are built as one connected system, so marketing and sales work with unified strategy, whilst the CRM is capturing all the activities. And those activities are the memory layer of ongoing strategy optimization.
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