The foundation gets built before any watching starts. One table holds every company with its score, its lane and its link to your CRM. Another holds contacts. Enrichment is set up to cascade across sources rather than fail on the first miss, and a dedupe key stops one company becoming two leads.

Every source on the list is checked on a schedule, around the clock. Subreddits, mainstream news, regional outlets, the trade press and public filings all feed the same place. Anything already seen is remembered, so nothing is processed twice, and a source that stops returning results raises an alert before anyone has to notice it went dark.

Every new item is tested against the rules from step one. The obvious noise is dropped first, before any expensive work runs. What survives is scored on how many trigger terms it hits and how closely they sit together, and only items above the threshold travel further. Everything rejected is kept, so the rules can be tuned against real misses.

A post is not a lead until it has a company attached. The item is read and the company being written about is pulled out, along with the specific detail that made it worth catching, so the outreach can point at something real. Anything genuinely ambiguous gets flagged for a human decision.

Being in the news does not make a company worth your time. It is enriched with size, industry, region and funding, checked for the stack signals that matter to you, and scored against the profile from step one. Below threshold stops here and is logged, so you can see what you are turning down.

Only companies that cleared the check get contact work spent on them. We identify the roles that matter for this workflow instead of grabbing any reachable contact, and every address is verified before it goes near a sequence. Catch-all domains get handled on their own path so nothing is sent to them blind.

The record is created before any outreach starts, so nobody is contacted twice by two different people, with the score, trigger and source stamped on it. Existing customers and open opportunities drop out here. The score then decides which of the three lanes the company goes into.

Your best matches are never automated. Your rep gets an alert with the story, the company and the people already attached, linked to the record so nothing has to be looked up. They write it themselves, and anything left sitting past the agreed window escalates instead of going stale in a channel.

Strong matches get a real sequence on two channels at once, on one clock, both pointing at the story that triggered them. A reply on either channel stops both immediately, so nobody keeps getting messaged after they have answered.

Everything else that still fits gets a lighter touch: email alone, off the same trigger, on a shorter sequence. Sending is throttled so this lane never competes with tier two for your sender reputation. Replies land in the same inbox and against the same record as every other lane.