Account-based programs and full-funnel workflows that catch demand the moment it appears, aim it at the accounts worth winning, and turn it into pipeline you can trace, all wired into the tools you already run.
Demand generation & capture
Create demand and catch it, the moment it appears.
You get to see who’s in market, instead of waiting for someone to fill in a form. Whatever is pulling attention, your campaigns, your ads, your content, we catch the interest it creates: the company behind an anonymous visit gets named, scored against your ICP, and written into your CRM while it’s still warm.
Account-based marketing
Your best accounts get a coordinated push of their own.
Your best accounts stop getting scattered, generic outreach. Ads, messages, and pages line up behind one story and land while the account is paying attention, so when your rep reaches out, the name is already familiar and the conversation starts warmer.
Pipeline & attribution
Demand becomes pipeline you can trace back to the source.
You can finally answer where a deal came from. Every one carries its source, the signal that started it, and the touches along the way, stamped in your CRM as it moves. So when you decide where next quarter’s budget goes, you’re reading what worked instead of arguing about it.
Teams that trust us to scale smarter
The problem
You're spending across every channel.
You can't tell which one works.
You’re running email, LinkedIn, ads and content, but each fires on its own and none of it ties back to revenue. We wire them into one motion aimed at your best-fit accounts, so every bit of spend traces to the pipeline it created.
Without an engine
Spend goes out. Nobody's sure what came back.
Leads come in, but nobody acts on them fast enough
"ABM" is a target list nobody works
Paid generates clicks you can never tie to pipeline
Post-event follow-up takes weeks, or never happens
Marketing and sales argue about lead quality
With the engine
One demand system, compounding every cycle.
Inbound leads enriched and routed in real time
Target accounts get coordinated multi-channel plays
Campaigns built on ICP data, with full attribution
Event contacts auto-enriched and sequenced in hours
One pipeline number, agreed across teams
€3M+
added to client pipeline through systems we've built
0-7 wks
no rip-and-replace; we build inside what you have
What you get
This is how scattered marketing turns into pipeline you can count on. The system spots which accounts are quietly in the market, shows up where they already spend their attention, and keeps the conversation going until they raise their hand, so your reps only hear about the ones ready to buy. Walk through each stage to see how it happens.
01
Demand Strategy & Channel Mapping
02
AI-Powered Demand Workflows & Plays
03
Audience Building & Paid Media Strategy
04
Social Listening & Competitive Tracking
05
Inbound Capture & Dynamic Landing Pages
06
Account-Based Marketing & ABM Programs
07
Nurture & Lifecycle Journeys
08
Inbound-Led Outbound Sequences
09
Pipeline & Attribution Reporting
We figure out where your buyers spend their time and what they do right before they’re ready to buy, so you’re not guessing where to show up. We rank the channels this audience responds to, flag the intent signals that mean ‘now,’ and build the map everything downstream aims at.
A set of automations that spot interest the moment it happens and act on it instantly, the same engine that runs your outbound, now working to bring demand in. Several plays run at once, each watching for its own trigger and firing without anyone lifting a finger.
We build ad audiences from your own customer data, so your spend reaches the right companies and every click can be traced to the pipeline it created. Lookalikes from closed-won, tier-1 ABM lists, and CRM suppression, then spend pointed at accounts that can buy.
We watch for the moment a target company complains about a problem you solve or shops a competitor, and catch them while they’re looking. Every signal is captured, graded by strength, and turned into a brief your team can act on the same day.
When someone visits your site, we work out which company they’re from and show them a page built for them, turning anonymous traffic into named accounts that enter pipeline. Smart forms enrich on submit, and every visit is stitched to the account record.
For the handful of accounts that really matter, we run a coordinated push across email, LinkedIn, ads and your reps, all at once, all saying the same thing, instead of treating them like everyone else. Reps are activated the moment intent crosses the threshold.
We keep warm leads warm, following up based on what they do, so nobody who was interested slips through the cracks. The journey branches on behavior: engaged leads advance, quiet ones get re-engaged, intent spikes hand straight to sales.
The second someone shows real interest, we reach out with a personal message while it’s still hot, instead of waiting days and losing the moment. A website visit that crosses the intent threshold opens the sequence, and your sales engine picks it up the moment it’s ready.
You can see exactly which campaigns brought in real pipeline and revenue. Every campaign is stamped with the source and signal that produced it, and the full attribution rolls up on your RevOps backbone.
How we work
We build it with you.
Then it’s yours.
No 80-page deck handoff. We diagnose, build inside your stack, embed with your team, and the system gets sharper the longer it runs.
Step 01: Attract
Create demand across the channels that matter.
Where does demand come from for this buyer? Paid, content and events create it, and the engine points each channel at the accounts your ICP says matter.
How the data moves:
- Clay → LinkedIn: abm.audience
- LinkedIn → HubSpot: paid.touch
- HubSpot → Clay: demand.signal
In this workflow:
- LinkedIn: Runs the paid social and organic motion where this committee spends time
- Clay: Builds the target audiences straight from your own closed-won data, and orchestrates the channels on one clock so the story stays consistent
- HubSpot: Hosts the landing pages and forms that turn attention into a record
Produces: Demand created exactly where your buyers already are
Step 02: Capture
Turn anonymous traffic into named accounts.
Who is on the site right now? Anonymous visitors are matched to companies, enriched, and deduped against your CRM, so traffic becomes named accounts you can act on.
How the data moves:
- RB2B → Clay: visitor.named
- Clay → HubSpot: named.account
In this workflow:
- RB2B: Resolves an anonymous session into a named person and the company behind them
- Clay: Waterfalls enrichment, maps the buying committee, and dedupes against what the CRM already knows
- HubSpot: Receives the clean, named account record
Produces: Anonymous sessions resolved into named, in-market accounts
Step 03: Score
Rank accounts by fit and intent into tiers.
Which of them deserve more than everyone else? Fit and live intent are blended into one readiness score, and accounts fall into tiers that decide how much firepower each one gets.
How the data moves:
- G2 → Clay: compare.views
- Clay → HubSpot: tier.score
In this workflow:
- G2: Flags accounts comparing you against competitors
- Clay: Blends fit and intent into one readiness score per account
- HubSpot: Stores the score and tier on the account record
Produces: Every account tiered by fit and intent, then routed
Step 04: Coordinate
Fire every channel in concert on one account.
How does the firepower fire? For the accounts that matter, LinkedIn, email, ads and a rep move in concert, all telling one story, and a rep is activated the moment intent crosses the line.
How the data moves:
- Claude → LinkedIn: ad.copy
- Claude → Instantly: email.copy
In this workflow:
- LinkedIn: Serves the account-targeted ads to the buying committee
- Instantly: Runs the 1:1 email track, the same story as the ads
- Claude: Writes each channel's copy from the account's live signal, in your voice
Produces: Every channel in lockstep on one account · the rep steps in at the threshold
Step 05: Nurture
Keep warm leads warm, branch on behavior.
What about the ones not ready yet? Warm leads are followed up on what they do: engaged ones advance, quiet ones re-engage, an intent spike hands straight to sales.
How the data moves:
- HubSpot → Clay: behavior
- Clay → Claude: next.content
- Clay → HubSpot: sales.ready
In this workflow:
- HubSpot: Owns the lifecycle stages and journey enrolment
- Claude: Drafts the next-best content for each behavior branch
- Clay: Runs the branching logic: advance, re-engage, or hand off
Produces: Nobody interested slips · the ready ones are handed to sales
Step 06: Attribute
Stamp pipeline, feed what converts back.
What did it all produce? Every deal is stamped with the source, signal and sequence behind it, so pipeline is traced deal by deal, and what converts feeds back to sharpen the next round of demand.
How the data moves:
- HubSpot → Claude: stamped.pipeline
- Claude → Clay: targeting.weights
In this workflow:
- HubSpot: Returns every stamped deal: the source and signal that produced it
- Claude: Reads what converted and decides what to generate more of
- Clay: Reweights the audiences and reseeds lookalikes from what paid off
Produces: Pipeline traced back to its source · what converts sharpens the next round
The tools we use
The best tool for each job,
wired into one system.
We start with how you sell and the tools you already run, then choose what
fits. Here’s what we typically wire together for a demand and ABM build.
What clients say
Read result from teams we’ve worked with
Questions
Questions we get asked
Build the demand engine
A 30-minute call to scope what a demand and ABM engine looks like for your business: what we'd build first, where it plugs in, and what pipeline it'll move.
