
All-in-one GTM data layer: a 400M+ contact graph, waterfall enrichment across 20+ providers, an AI research agent, and CRM sync, billed only on verified hits.
What is
BetterEnrich
BetterEnrich bundles three jobs that usually mean three subscriptions: a prospecting database of 400M+ contacts across 70M+ companies, waterfall enrichment and verification across 20+ data providers, and an AI agent that runs real-time web research on each row. One credit balance covers it all, and you only pay when a lookup returns a verified hit. The workflow is simple. Pull a list from the graph with 20+ filters, then cascade every row through providers like Findymail, LeadMagic, Prospeo, and Dropcontact until an email or mobile verifies. Misses cost nothing. Verified rows then sync two-way into HubSpot, Salesforce, Clay, Instantly, Smartlead, and 100+ other tools via native integrations, API, or webhooks. In a GTM stack this is the data layer: source the list, enrich it, verify it, route clean rows to your CRM and senders. The pitch is consolidation. Instead of a database subscription, five email finders, a verifier, and a phone vendor, you hold one bill and one hit-rate report. For us, the pay-per-verified-hit waterfall and built-in graph are genuinely attractive, and one bill beats juggling provider subscriptions. You can run it as the all-in-one platform or wire it into Clay as a data source. But first, we recommend you pilot it against FullEnrich, LeadMagic, Findymail, and Better Contact.
Integrations and the modern GTM stack
BetterEnrich sits between your lead sources and your outreach, with an unusually well-documented API underneath:
HubSpot and Salesforce | Two-way sync: verified rows land on the record, and record changes flow back. Pipedrive, Attio, Close and Copper are on their roadmap but not live yet, so plan around the two that are. |
Clay, Airtable and Google Sheets | Two-way table sync, so teams already running Clay or spreadsheet workflows can use BetterEnrich as the enrichment layer inside them. |
Instantly, Smartlead and lemlist | Enriched, verified lists push straight into email campaigns; PlusVibe is supported too. |
HeyReach | LinkedIn outreach connector, alongside SendPilot and Aimfox, so the same verified rows feed LinkedIn sequences. |
REST API and webhooks | A documented public API runs the full waterfall by endpoint: work emails, personal emails, mobile phones, verification through Million Verifier and Catch-all Verifier, plus LinkedIn lookups. Results push to your webhook when enrichment finishes. |
Automation platforms | The site lists Zapier, Make and n8n, though no public Zapier app listing exists today; most teams wire automations through the API and webhooks instead. |
Pro’s
Pay-per-verified-hit billing means failed lookups cost nothing, which removes the usual waterfall waste.
One subscription replaces a contact database, several email finders, a verifier, and a phone vendor.
Prospecting, enrichment, AI research, and CRM sync live in one workspace, so lists never have to leave the tool.
Unlimited users, API access, webhooks, and credit rollover come standard on every tier.
Native pushes into Clay, HubSpot, Salesforce, Instantly, and Smartlead make it easy to slot into an existing stack.
Cons
Phone numbers are steep at 16 credits per verified mobile, so call-heavy lists get expensive fast.
Despite the full-stack framing it carries no intent signals and no outreach of its own, so sequencing still happens elsewhere.
The company is young and publishes no independent regional hit-rate benchmarks, so you have to test coverage on your own ICP.
If you already orchestrate waterfalls in Clay, much of the platform duplicates what you have rather than extending it.
Pricing
Starter
$99/mo 4,000 credits, roughly 3,200 emails or 250 phones
Waterfall enrichment across 15+ sources
Email and phone verification
Unlimited users and API access
AI Agent included
Professional
$240/mo 10,000 credits; scales in tiers up to $2,000/mo for 100K credits
Everything in Starter
Bulk enrichment at volume
Two-way HubSpot and Salesforce sync
Webhooks
Enterprise
Custom 250K+ credits with custom rates, for teams processing 100K+ records monthly
All platform features
Custom credit pricing
Volume onboarding
Add-ons and Credits
Pay per verified hit 100 free credits to test, no card required; unused credits roll over
Verified work email: 1.25 credits
Verified personal email: 4 credits
Verified mobile: 16 credits
Misses are always free
How it fits your stack

Alternatives
At a glance
400M+ contact prospecting graph
Waterfall across 20+ providers
Pay only for verified hits
Built-in AI research agent
Two-way CRM sync
Credits roll over monthly
Unlimited seats on every plan
API and webhooks included
Read some of our client stories
GTM Workflows
Learn how to use GTM tools in workflows
Guides and tutorials to get the most from your workflows
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