BetterEnrich

BetterEnrich logo, an all-in-one GTM data platform with a 400M contact graph, 20-plus provider waterfall enrichment, and an AI research agent

BetterEnrich

BetterEnrich

All-in-one GTM data layer: a 400M+ contact graph, waterfall enrichment across 20+ providers, an AI research agent, and CRM sync, billed only on verified hits.

What is

BetterEnrich

BetterEnrich bundles three jobs that usually mean three subscriptions: a prospecting database of 400M+ contacts across 70M+ companies, waterfall enrichment and verification across 20+ data providers, and an AI agent that runs real-time web research on each row. One credit balance covers it all, and you only pay when a lookup returns a verified hit. The workflow is simple. Pull a list from the graph with 20+ filters, then cascade every row through providers like Findymail, LeadMagic, Prospeo, and Dropcontact until an email or mobile verifies. Misses cost nothing. Verified rows then sync two-way into HubSpot, Salesforce, Clay, Instantly, Smartlead, and 100+ other tools via native integrations, API, or webhooks. In a GTM stack this is the data layer: source the list, enrich it, verify it, route clean rows to your CRM and senders. The pitch is consolidation. Instead of a database subscription, five email finders, a verifier, and a phone vendor, you hold one bill and one hit-rate report. For us, the pay-per-verified-hit waterfall and built-in graph are genuinely attractive, and one bill beats juggling provider subscriptions. You can run it as the all-in-one platform or wire it into Clay as a data source. But first, we recommend you pilot it against FullEnrich, LeadMagic, Findymail, and Better Contact.

Integrations and the modern GTM stack

BetterEnrich sits between your lead sources and your outreach, with an unusually well-documented API underneath:

HubSpot and Salesforce

Two-way sync: verified rows land on the record, and record changes flow back. Pipedrive, Attio, Close and Copper are on their roadmap but not live yet, so plan around the two that are.

Clay, Airtable and Google Sheets

Two-way table sync, so teams already running Clay or spreadsheet workflows can use BetterEnrich as the enrichment layer inside them.

Instantly, Smartlead and lemlist

Enriched, verified lists push straight into email campaigns; PlusVibe is supported too.

HeyReach

LinkedIn outreach connector, alongside SendPilot and Aimfox, so the same verified rows feed LinkedIn sequences.

REST API and webhooks

A documented public API runs the full waterfall by endpoint: work emails, personal emails, mobile phones, verification through Million Verifier and Catch-all Verifier, plus LinkedIn lookups. Results push to your webhook when enrichment finishes.

Automation platforms

The site lists Zapier, Make and n8n, though no public Zapier app listing exists today; most teams wire automations through the API and webhooks instead.

Pro’s

Pay-per-verified-hit billing means failed lookups cost nothing, which removes the usual waterfall waste.

One subscription replaces a contact database, several email finders, a verifier, and a phone vendor.

Prospecting, enrichment, AI research, and CRM sync live in one workspace, so lists never have to leave the tool.

Unlimited users, API access, webhooks, and credit rollover come standard on every tier.

Native pushes into Clay, HubSpot, Salesforce, Instantly, and Smartlead make it easy to slot into an existing stack.

Cons

Phone numbers are steep at 16 credits per verified mobile, so call-heavy lists get expensive fast.

Despite the full-stack framing it carries no intent signals and no outreach of its own, so sequencing still happens elsewhere.

The company is young and publishes no independent regional hit-rate benchmarks, so you have to test coverage on your own ICP.

If you already orchestrate waterfalls in Clay, much of the platform duplicates what you have rather than extending it.

Pricing

Starter

$99/mo 4,000 credits, roughly 3,200 emails or 250 phones

  • Waterfall enrichment across 15+ sources

  • Email and phone verification

  • Unlimited users and API access

  • AI Agent included

Professional

$240/mo 10,000 credits; scales in tiers up to $2,000/mo for 100K credits

  • Everything in Starter

  • Bulk enrichment at volume

  • Two-way HubSpot and Salesforce sync

  • Webhooks

Enterprise

Custom 250K+ credits with custom rates, for teams processing 100K+ records monthly

  • All platform features

  • Custom credit pricing

  • Volume onboarding

Add-ons and Credits

Pay per verified hit 100 free credits to test, no card required; unused credits roll over

  • Verified work email: 1.25 credits

  • Verified personal email: 4 credits

  • Verified mobile: 16 credits

  • Misses are always free

How it fits your stack

Diagram showing how BetterEnrich fits into a GTM stack: lead lists from its 400M-contact graph, Clay tables, and CRM records feed into its 20-plus provider waterfall, and verified rows flow out to HubSpot, Salesforce, Instantly, Smartlead, and HeyReach

Alternatives

BetterEnrich sits in the waterfall enrichment category, where the real question is coverage on your ICP. We would benchmark it against the finders below, including Better Contact, which despite the near-identical name is a separate company from a different team.

BetterEnrich sits in the waterfall enrichment category, where the real question is coverage on your ICP. We would benchmark it against the finders below, including Better Contact, which despite the near-identical name is a separate company from a different team.

At a glance

400M+ contact prospecting graph

Waterfall across 20+ providers

Pay only for verified hits

Built-in AI research agent

Two-way CRM sync

Credits roll over monthly

Unlimited seats on every plan

API and webhooks included

Read some of our client stories

Real builds for real clients: what we set up, and what it changed for their pipeline.

Real builds for real clients: what we set up, and what it changed for their pipeline.

GTM Workflows

Learn how to use GTM tools in workflows

Guides and tutorials to get the most from your workflows

Ready to get started?

Let us show you how this tool fits into your GTM strategy and workflow.

Let us show you how this tool fits into your GTM strategy and workflow.

Book a call with our team to discuss how this workflow fits your sales process and timeline.

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© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.