Person-based advertising that runs ads at named individuals in a buying committee and reports which of them saw and clicked, sold by quote to enterprise ABM teams.
What is
Influ2
A rep opens Slack and reads that Priya, the VP of Data at an account they chased all year, clicked an ad twice this week. That message is what Influ2 was built to produce. You hand it contacts from your CRM, it runs ads at those people across LinkedIn, Meta and Google, and reports who saw them. Matching runs off your CRM records rather than job-title filters, so one contact becomes one audience across LinkedIn, Meta, Google, Bing, Amazon and the open web. Cohort Builder pulls those lists from Salesforce or HubSpot and refreshes them as records change, and Buyer Journeys swaps the creative as a person moves through stages. The reporting is where it separates from account-level ABM, since you see impressions and clicks by name with no form fill involved. Signals Center bundles a buying group's activity and pushes alerts into Slack, Outreach or Salesloft. Influ2 puts pipeline conversion for buying groups with at least one ad click at 2.18 times baseline. Person-level ads are worth it when your deal needs six named people to agree and you can spend around $60,000 a year to reach them. Nebor does not run Influ2 and we would only raise it for enterprise ABM teams, because below a $50,000 deal size the same budget buys signal and outbound that reach more accounts.
Integrations and the modern GTM stack
Influ2 has two jobs to do with integrations. It has to pull a clean contact list out of your CRM to build the audience, and it has to push the person-level engagement back somewhere a rep will see it. The CRM and sales engagement connections therefore carry more weight here than the ad networks do.
Salesforce | The main path in and out. Audiences sync from Salesforce records, contact-level engagement shows on the contact and account, and campaign metrics push back so attribution reporting reconciles against opportunities rather than sitting in a separate dashboard. |
HubSpot | Syncs audiences from lists and properties, writes Influ2 engagement onto contact records, and ingests buyer activity such as form submissions and email interaction so the journey logic reacts to more than ad clicks. |
Microsoft Dynamics 365 and Zoho | Both build dynamic audiences that update themselves as records change, write engagement metrics back on a daily cycle, and Dynamics also tracks opportunity stage changes so ad exposure can be read against pipeline movement. |
Marketo and Eloqua | Marketo lists become program audiences and Influ2 sends custom activity back once a contact crosses an engagement threshold. Eloqua segments convert into audiences with metrics returned as Custom Data Objects for reporting inside the platform you already run. |
Outreach and Salesloft | Contact-level buyer signals appear inside the sequence, prospects can be added to cadences automatically when they engage, and the ad creative can be coordinated with the step a person is on. This is where the person-level data earns its keep. |
Slack and Microsoft Teams | Signal alerts go to channels or direct messages with mention routing, so the rep who owns the account gets told that a named person clicked. Triggers are configurable, and that control matters because unfiltered ad-click alerts get muted inside a week. |
Ad networks | LinkedIn, Facebook and Instagram, Google including YouTube, Bing, Amazon and the open web all run from one campaign setup. Media is bought against your spend rather than bundled into the platform fee, so budget approval has two lines on it. |
MCP for AI agents | Influ2 exposes contact-level signals and program performance through a Model Context Protocol server, so an assistant can query campaign results and buyer signals in plain language. Few tools in this category have shipped that yet. |
What is missing | No native Clay, Zapier or n8n app that we could find, and no contact database of its own, so list building and enrichment stay with whatever data vendor you already pay. There is also no public API documentation on the marketing site, so ask for it during the evaluation. |
Pro’s
Person-level reporting answers a question account-level ABM cannot, because a rep finds out the VP of Engineering clicked twice while their champion ignored everything.
One campaign setup pushes the same contact list across LinkedIn, Meta, Google, Bing and Amazon, so nobody rebuilds matched audiences inside five separate ad managers.
Ad engagement lands in Salesforce, Outreach, Salesloft and Slack as a named signal, so the follow-up call can reference a real action instead of a generic account score.
Influ2 publishes its own conversion numbers, including 2.18 times pipeline conversion for buying groups with at least one ad click and a 1.66 times lift past fifteen impressions.
It holds 4.6 stars across 158 G2 reviews with the customer success team singled out repeatedly, and that support matters on a platform that needs an operator.
ISO 27001 certification, SOC 2 Type II attestation and stated GDPR and CCPA compliance clear the security review that person-level targeting tends to trigger.
Cons
Reviewers say the match rate could be better, and every contact the platform fails to match is a person you paid to reach who never sees the ad.
There is no public price and no self-serve tier, and marketplace data puts the median annual contract at $60,000 with media spend billed on top of the platform fee.
Dashboards draw repeated criticism for thin customisation, with reviewers describing exports into Looker Studio to get the real-time spend visibility the product does not give them.
Influ2 carries no contact database of its own, so the targeting is only as good as the CRM list you feed it and you keep paying a separate data vendor.
Naming an individual in ad reporting raises privacy questions that account-level ABM sidesteps, and the FTC has said hashing personal data does not make it anonymous.
Pricing
Contact-Level Advertising
Custom core platform, quote only
Named-contact audiences across LinkedIn, Meta, Google, Bing and Amazon
Cohort Builder audiences synced from CRM
Person-level impression and click reporting
Contact-Level Intent
Custom Audienscope signals, sold alongside advertising
Search, social and content signals tied to named people
Website visitor identification at contact level
LinkedIn job and company change signals
Signals Center and Buyer Journeys
Custom sales-facing layer
Buying group signal dashboard with AI summaries
Alerts into Slack, Teams, Outreach and Salesloft
Stage-aware creative and revenue reporting
Media spend
Billed separately not included in the platform fee
CPM buying across the supported networks
Minimum spend commitments common in contracts
Reported CPMs of roughly $15 to $40 at person-level precision
How it fits your stack
Alternatives
At a glance
Ads targeted at named individual contacts
LinkedIn, Meta, Google, Bing and Amazon
Person-level impression and click reporting
Cohort Builder audiences from CRM data
Signals Center with buying group alerts
Salesforce, HubSpot, Dynamics and Marketo sync
Outreach, Salesloft, Slack and Teams alerts
Quote only pricing with no self-serve plan
Read some of our client stories
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