When a client sells into companies that cluster at trade shows and conferences, 10times is one of the first sources we reach for. It is the largest B2B events database, covering more than 500,000 conferences, expos, and trade shows across 29 industries. The real pull is the people behind each event. You search shows by industry, location, and date, track the ones that matter, then surface the exhibitors, sponsors, and attendees as a first-party, opt-in audience with GDPR-consented contact data you can export. Attending or exhibiting at a relevant show is a real intent signal, not a static firmographic guess. Someone at a niche event has self-selected into your market, which makes the timing far stronger than a cold list scraped from a generic directory. We do not use 10times by default. We reach for it when a client's buyers genuinely gather at specific shows. For those accounts, we pull the exhibitor and attendee lists around a target event, then enrich and route them through Clay. The whole point is timing. Outreach lands before and right after the show, while the topic is still top of mind and the buyer is actively researching options. The rest of the stack handles enrichment, verification, and sequencing around the dates that actually matter to that campaign.