When a build needs the right buyers found at named accounts, LeadsFactory is what we reach for. You upload a company list, define the personas you want, and it scrapes LinkedIn Sales Navigator in real time to return matched people, with no LinkedIn login exposed on your side. The part we lean on hardest is persona waterfall logic. You set fallback roles in priority order, like CMO then VP Marketing then Head of Growth, and it returns the closest live match per company even when titles are messy. You can pull several contacts per account. In our builds it sits at the very top of the funnel. It turns a flat account list into named, role accurate contacts that flow into enrichment, verification, and sequencing downstream. Because the pull is live rather than read from a cache, the data tends to be fresher than a static prebuilt list. We feed LeadsFactory straight into our Clay tables, where it carries the contact sourcing layer of an ABM motion. On that kind of work, hitting the right person beats raw list volume every time, and the fresh Sales Navigator pull plus the fallback rules give us cleaner lists than a static database would. It finds and matches people but does not verify emails, so we always run a verification step after it before anything reaches a sequence.