Capterra is a software directory and review site run by Gartner Digital Markets, with sister sites GetApp and Software Advice sharing the same reviews. Buyers, mostly at smaller companies, compare tools by category, price and rating. Vendors list for free and pay per click to appear higher on the category pages. For a GTM team the value is the reviews. There are more of them here than almost anywhere, they're public, and a lot of them are written by people who just switched away from your competitor and want to say why. Short reviews, but there are enough that a pattern shows. In our review-site intent workflow, Capterra is one of four review sites a scraper reads on a schedule. New reviews of your rivals land in one table with G2, TrustRadius and Trustpilot, a model reads each for the concrete complaint, the company gets a fit check, and the outreach opens on the pain the reviewer named. A buyer who wrote "support took a week to answer" about your rival is a warm conversation for you. The paid side is a separate decision. Pay-per-click placement can work well for SMB tools in less crowded categories and gets expensive fast in crowded ones, and it's worth testing with a small budget before you commit. Reading the reviews costs nothing, and that's where the workflow starts.