Trustpilot is an open review platform: anyone can review any company, invited or not, and companies claim their profile to reply, invite reviews and show them on their own site. It's the biggest of its kind, and unlike G2 or Capterra it isn't limited to software, so it covers the whole company experience, from onboarding to billing to support. That breadth is what makes it useful in a B2B stack. When a rival's customers start leaving one-star reviews about being ignored by support or surprised by an invoice, that's a company with a churn problem, and its customers are the ones your outreach should meet. Software category pages don't show that. Trustpilot does. In our review-site intent workflow, Trustpilot is the fourth site a scraper reads on a schedule, next to G2, TrustRadius and Capterra. Fresh reviews of your competitors land in one table, a model reads each for what broke and what it cost, and the complaint feeds the rescue-angle message. Over months the archive becomes a library of what your market complains about, in its own words. The trade is precision for reach. Trustpilot reviews rarely name a feature, and the open model brings noise. But for the service and billing side of a rival's story, and for markets G2 doesn't cover, it's the source that fills the gap. Reading it is free. Claiming and growing your own profile is where the plans come in.