
Clearbit was a B2B enrichment and intent provider now folded into HubSpot as Breeze Intelligence, accessed only inside HubSpot CRM via credits.
What is
Clearbit
Clearbit was a standalone B2B data provider built for company and contact enrichment, reverse IP company lookup, and buyer intent signals. Its core job was to turn a thin record or an anonymous web visitor into a fuller picture of who the company was and whether they were in market right now. HubSpot acquired Clearbit in late 2023 and relaunched the technology as Breeze Intelligence in late 2024, so there is no separate Clearbit product to buy anymore. Enrichment, form shortening, and buyer intent now run natively inside HubSpot CRM and are paid for entirely through HubSpot Credits. That puts it firmly inside the HubSpot stack. Standard enrichment comes bundled with paid Core Seats, with a monthly credit allowance by tier and add-on credit packs once volume climbs higher. It only fits teams already living in HubSpot, since access requires a paid subscription and the legacy free tools were retired. At Nebor we build GTM systems on HubSpot, and when a client already runs it, Breeze Intelligence is a clean native fit for enrichment and visitor de-anonymization. If they do not, we reach for Clay or LeadsFactory instead of adopting HubSpot purely to unlock it, since the dependency is not worth it on its own.
Pro’s
Enrichment runs natively inside HubSpot with no external sync to maintain.
Reverse IP lookup surfaces companies visiting your site for de-anonymization.
Buyer intent and firmographic data feed HubSpot workflows and scoring directly.
Form shortening auto-fills known fields to lift conversion on capture forms.
Credit model lets you scale enrichment spend up or down by usage.
Cons
There is no standalone product, so you must run HubSpot to use it at all.
Credits expire monthly with no rollover, so unused allocation is lost.
Legacy free tools and the public Logo API were discontinued in 2025.
Some features such as buyer intent require a Professional tier or higher.
The locked-in HubSpot dependency limits use across other CRMs and stacks.
Pricing
Bundled with HubSpot (Core Seats)
Included standard enrichment free with paid HubSpot Core Seats; bundled credit allowance of 500 (Starter), 3,000 (Pro), 5,000 (Enterprise) per month
Standard company and contact enrichment included
Monthly bundled HubSpot Credits by tier
Native to the HubSpot CRM record
Credit Pack (entry)
$45 / mo add-on HubSpot Credits, requires a paid HubSpot plan
5,000 monthly HubSpot Credits
Roughly $0.01 per credit
Powers enrichment, intent, and form shortening
Credit Pack (scale)
$270 / mo higher-volume HubSpot Credits, billed on top of HubSpot
30,000 monthly HubSpot Credits
Per-credit rate drops with volume
For heavier enrichment and intent usage
Credit Pack (high volume)
$900 / mo large-volume tier, still on top of a paid HubSpot subscription
100,000 monthly HubSpot Credits
Lowest effective per-credit cost
Credits reset monthly with no rollover
Alternatives
At a glance
Company and contact enrichment
IP reverse company lookup
Buyer intent signals
Form shortening on capture
Now Breeze Intelligence by HubSpot
Native inside HubSpot CRM
Billed through HubSpot Credits
Requires paid HubSpot subscription
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