A Google Workspace CRM that runs as a Chrome extension inside Gmail and Calendar, pulling email, contacts, calendar events and Drive files onto the record on its own.
What is
Copper
Copper keeps your contacts, deals and follow-ups inside the Google apps your team already has open all day. The CRM runs as a Chrome extension in Gmail and Google Calendar, so a reply, a new contact and a deal stage change all happen in the mail window rather than in a separate tab. Email, contacts and calendar events sync both ways with Google, files link straight from Drive, and Copper data pushes into Google Sheets and Looker Studio for reporting. Google gives it a Recommended for Google Workspace badge and Chrome Enterprise partner status, and around 30,000 companies run on it. Past the Google layer it is a straightforward relationship CRM with pipelines for both sales and project delivery, task automation on every plan, rule-based workflow automation from Professional, and drip email series of up to seven steps on Business. Copper GPT is a read-only assistant that answers questions about your records inside ChatGPT. Copper is worth a look only if your company lives in Google Workspace and sells through relationships rather than campaigns, because everything good about it comes from that Chrome extension. Our client CRMs are HubSpot, Salesforce and Pipedrive, and Copper's help centre rules out cold outbound through its email automation, so outbound sending needs a different home.
Integrations and the modern GTM stack
Copper's integration story splits cleanly in two. The Google half is native, deep and the reason anyone buys the product, and everything else is a shorter list of business apps plus Zapier, most of which only switches on once you are paying for Professional.
Gmail and the Chrome extension | The main surface. The extension opens a Copper panel beside the message so you can create a person, company or opportunity from an email, see the full history on hover, and send or reply from Copper with the thread filed against the record. Google sync switches on the moment you create an account with a Gmail address. |
Google Calendar and Google Contacts | Calendar events carry the customer history and related files into the event itself, and Copper writes meetings back the other way. Contact sync captures details from people you email so new records appear without anyone typing them, which is where most of the data-entry saving actually comes from. |
Google Drive | Documents you send get linked to the contact and deal records, related files surface across company and opportunity views, and Copper suggests the file that matches the email you are writing. Files stay in Drive under your own permissions rather than being copied into the CRM. |
Google Sheets and Looker Studio | Copper syncs report data straight into Sheets and on into Looker Studio. For most teams this is the real reporting layer, since the built-in custom report builder only arrives on the Business plan and reviewers rate the native analytics as shallow. |
Zapier | The route to roughly 5,000 other apps and the only non-Google connection available on the Basic plan. Triggers cover new company, new opportunity, new project and record updates, so Zapier is how most Copper stacks reach a sequencer, a form tool or an enrichment table. |
Native business apps | Slack, Mailchimp, QuickBooks, DocuSign, PandaDoc, JustCall, RingCentral, Zendesk and a one-click LinkedIn contact grab, plus Zoom, Gong, Notion, Jira and Trello in the wider directory of about 40. All of these require Professional or above, which makes Basic a Google-only CRM in practice. |
Developer API and webhooks | A REST API with JSON responses and OAuth 2.0 covering leads, people, companies, opportunities, projects, tasks, activities, custom fields and webhook subscriptions, with Postman collections published. Rate limits are 180 requests a minute with an extra 3 per second cap on bulk endpoints, and the embedded integration SDK is a Business-plan feature. |
n8n and Make | n8n ships an official Copper node built by n8n and Copper lists it on its own integrations directory, and Make carries Copper modules under the old ProsperWorks name. Either one gives you two-way syncing with more control than Zapier if you already run an automation layer. |
What is missing | Clay publishes no Copper connector, so an enrichment table reaches Copper through the API, an n8n or Make step, or a bridge like Albato. There is also no native Outlook or Microsoft 365 sync, and Copper's help centre points non-Gmail users at an email-preferences setting that opens links in their default client instead. |
Pro’s
The Chrome extension puts the record where the work already happens, so a rep adds a contact, moves a deal and sets a follow-up without leaving the Gmail tab they had open anyway.
Gmail, Google Contacts and Calendar sync in both directions, which removes most of the manual logging small teams skip until someone asks for it in a pipeline review.
Copper sells on speed to launch and backs it with a customer who was live in three days after three months of HubSpot rollout, and short setup matters when the CRM is for ten people.
Sales pipelines and project pipelines live in the same records, so an agency or a consultancy runs delivery and new business from one system without paying for a second tool.
It holds a 4.5 on G2 across roughly 1,155 reviews with more than 30,000 companies on the product, and the Gmail integration is the feature reviewers name over and over.
Google lists Copper as a Recommended for Google Workspace app and a Chrome Enterprise partner, which carries weight with an IT team that already standardised on Google.
Cons
The whole case rests on Google, so a team on Outlook or Microsoft 365 loses the Chrome extension and the native mail sync and is left bridging Copper through Zapier, at which point almost every reason to choose it has gone.
Pricing is per seat with no free tier, and Professional at $59 a seat annually is where most buyers land because Basic caps you at 2,500 contacts and ships with no reporting and no native integrations beyond Google and Zapier.
Automation depth is thin for a sales floor, because Copper's own help centre tells you to keep automated email to warm relationships, caps volume at 900 automated emails a day for the whole company, sends only on weekdays between 8am and 6pm, and gives Professional accounts a single email where Business gets seven.
Reporting is the complaint that repeats across review sites, the custom report builder waits until Business at $99 a seat annually, and anything heavier ends up exported into Google Sheets or Looker Studio.
The directory runs to roughly 40 native apps, Clay ships no Copper connector, and moving enriched records in means the developer API, Zapier or a third-party bridge such as Albato.
Pricing
Basic
$23/user/mo billed annually, or $29 monthly
2,500 contact limit
Chrome extension with Gmail, Calendar, Contacts and Drive sync
Sales and project pipelines with task automation
Contact enrichment and teammate suggestions
AI email template generator and AI email re-writer
Professional
$59/user/mo billed annually, or $69 monthly
15,000 contact limit
Workflow automation and single-step email automation
Bulk email with open and click tracking
Pipeline and activity reports, revenue tracking
Native integrations including Slack, Mailchimp, QuickBooks, DocuSign, Zendesk and LinkedIn
Developer API access and Copper GPT
Business
$99/user/mo billed annually, or $134 monthly
Unlimited contacts and custom fields
Email series of up to seven steps
Custom report builder and multi-currency
Single sign-on with Okta and premium support
Embedded integration SDK and Copper branding removed from forms
How it fits your stack
Alternatives
At a glance
Chrome extension inside Gmail and Calendar
Two-way Gmail, Contacts and Calendar sync
Google Drive file linking on records
Sales and project pipelines in one CRM
Workflow automation from Professional
Email series up to seven steps on Business
Copper GPT read-only assistant in ChatGPT
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