A Dutch signal-based GTM platform that tracks buying signals down to the individual decision-maker, maps the buying group, and pushes warm contacts into your CRM or outreach tools.
What is
Stairoids
Stairoids is a Rotterdam platform that tells you which person at a target account is showing buying intent, and when. It ties signals from LinkedIn, your website and a handful of other sources to named decision-makers, then maps the rest of the buying group around them, so your team knows who to contact first. Under the hood it combines its own website tracker with LinkedIn profile and company page data, LinkedIn Ads, TheirStack hiring feeds and email engagement from tools like ActiveCampaign. Each person gets an IWS score for how warm they look, and a new Lists feature maps every company and buyer persona in the Netherlands and Belgium. When a score crosses your threshold, Automations push the right people into HubSpot, Salesforce, Pipedrive, Dynamics, HeyReach, Instantly, lemlist or Smartlead, with webhooks, n8n, Zapier and an MCP server for everything else. Agencies can manage many client instances from one login, and a Leadinfo importer moves existing visitor data across. Stairoids deserves a pilot for Benelux teams that want person-level signals without a 6sense contract, because the entry plan is €99 a month with unlimited users. Its tracker is installed on nebor.ai, and we would still test its person matching against Leadinfo and RB2B on the same traffic before routing reps on it.
Integrations and the modern GTM stack
Stairoids has two sides, signal sources coming in and exports going out, and most of the value depends on how well your CRM or sender receives the pushed contacts. The catalogue is compact for now, and the team builds new connectors by user vote.
The main signal source. Personal profile connections track profile changes and engagement, company pages track followers, post likes and newsletters, and LinkedIn Ads adds account-level ad engagement on the Fulldose plan and above. | |
Stairoids Web, Leadinfo and Leadfeeder | Stairoids ships its own website tracker on every plan and resolves visits down to the page. Teams already on Leadinfo can import a list in one click or stream new companies through n8n, and Leadfeeder connects natively. |
TheirStack | Hiring activity and tech stack changes arrive as buying signals, so a new job post or tool switch at a target account lands next to the web and LinkedIn activity. |
HubSpot, Salesforce, Pipedrive and Dynamics | Automations export enriched companies and contacts to all four CRMs. Since September 2026 you choose who gets pushed, from top people with an active IWS score to every buyer persona, and email addresses can be attached on request. |
HeyReach, Instantly, lemlist and Smartlead | Warm decision-makers export straight into HeyReach for LinkedIn outreach and into Instantly, lemlist or Smartlead for cold email, so a signal can start a sequence without a manual list export. |
ActiveCampaign and HubSpot email | Email engagement feeds back in as signals, which lets a campaign click or open raise a person's IWS score alongside web and LinkedIn behaviour. |
Clay | Positioned as a power integration, with Stairoids choosing where to play and Clay handling enrichment, copy and workflows at scale. This matches how we would wire it, with signals feeding a Clay table. |
n8n, Zapier, webhooks, API and MCP | Every plan includes n8n and Zapier AI Actions, custom webhooks for real-time pushes, API access and an MCP server, so an agent or your own automation can read signals directly. |
What is missing | No EmailBison on the export side and no public field-mapping documentation, so confirm how contacts land in your CRM during the trial. |
Pro’s
Signals resolve to people inside the account, so a rep sees which decision-maker is warming up instead of guessing from a company domain.
Every plan includes unlimited users, signals and integrations plus API and MCP access, so the bill stays flat as more of the team logs in.
The agency setup manages many client instances from one platform, and the partner program gives three free months on pre-approval with kickbacks from the third customer.
The Leadinfo importer and an n8n stream let a team keep its current visitor tool while it tests Stairoids side by side on the same traffic.
Lists and the ICP Penetration metric give agencies a monthly figure for how much of the addressable market their marketing reaches, which helps in client reviews.
Support is handled by people, with live chat, a named inbox and a phone line published on the support page.
Cons
Lists and the ICP Penetration metric only cover the Netherlands and Belgium today, so teams selling across wider Europe or the US get signals without the market map.
Person-level matching is the core promise and Stairoids publishes no accuracy figures, so check it against your own CRM before reps act on it.
The €99 Webdose price is a promotion that ends with 2026, after which the entry plan moves to €149 a month.
The export catalogue is shorter than the big ABM suites, with no EmailBison connection yet.
Key features like Lists are still in private beta and need activating by the team, so plan the rollout around their release pace.
Pricing
Webdose
€99/month Special offer until end of 2026, normally €149
Unlimited website visitor recognition
1 personal LinkedIn profile connection
All company signals
Unlimited users and integrations
API, MCP, n8n and Zapier
Fulldose
€239/month Signals plus LinkedIn Ads
Unlimited website visitor recognition
3 personal LinkedIn profile connections
LinkedIn Ads included
All company signals
Unlimited users and integrations
Peakdose
€419/month Most popular plan
Unlimited website visitor recognition
10 personal LinkedIn profile connections
LinkedIn Ads included
All company signals
Unlimited users and integrations
Overdose
€499/month For larger teams
Unlimited website visitor recognition
25 personal LinkedIn profile connections
LinkedIn Ads included
All company signals
Unlimited users and integrations
Agency
€0/month On pre-approval, valid for 3 months
10 linked client accounts
Unlimited users
Website visitor tracking
10 platform integrations
1 free month per customer, program pricing from the 3rd customer
How it fits your stack
Alternatives
At a glance
Person-level buying signals with IWS scoring
Website visitor tracking included on every plan
LinkedIn profile, company page and Ads signals
Buying group mapping inside each target account
Lists maps NL and BE markets in private beta
HubSpot, Salesforce, Pipedrive and Dynamics export
n8n, Zapier, webhooks, API and MCP access
Plans from €99 a month with unlimited users
Read some of our client stories
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