Leadinfo identifies the companies visiting your site, with a strong European footprint. It matches anonymous traffic to the business behind it, then shows which companies visited, what they read, and how engaged they were, so quiet traffic becomes a prioritized lead list instead of a number in analytics. You install a script, and visiting companies appear in a live dashboard with firmographics, pages viewed, and a lead score reflecting how serious the interest looks. Personas, triggers, and CRM sync turn that into routed alerts and tasks rather than a report nobody opens. It sits at the inbound layer as an intent source, especially for EU heavy traffic where US person level tools fall short on coverage. Identified accounts feed into Clay for contact enrichment and into the CRM so the right rep follows up fast. Leadinfo is our default when a client's audience is European and account level identification matters more than US person level matches. RB2B carries the US side, and Leadinfo handles Europe, where its coverage holds up. We treat each identified company as a signal, not a finished lead. Only the on profile ones get routed into the outbound motion we run for the client, and from there we use LeadsFactory to find the rest of the buying committee at that account.