Here is what breaks attribution at most companies: naming. One person writes "LinkedIn-March", another writes "li_march", a third writes nothing at all. Three months later, nobody can add the numbers up. So the workflow gives every touch the same labels: where it came from, which campaign, which channel. Written the same way, every time. • The naming rules live in one table, so a new campaign starts correct • A touch that arrives without labels gets them from where it actually came from • A campaign spending money under a wrong name is caught within a day, and the person who built it gets a message the same day This sounds small. It is not. Clean names are the difference between a report you can trust and three dashboards that disagree.