Webflow is a visual website builder with a content management system and hosting built in. Designers build production sites without writing code, marketers edit content and publish, and the CMS turns one design into hundreds of pages. Most B2B marketing sites that change every week run on it or on Framer. For a GTM system the site is where signals start, and Webflow makes that easy to wire. A form submission carries the page it came from and reaches your CRM through native integrations or a webhook. A visitor-ID script from RB2B, Leadinfo or Snitcher drops into the custom code slot and turns anonymous visits into named companies. A Segment or analytics tag does the same for events. Nothing about that needs a developer. In our workflows the site shows up wherever a visit or a form fill is the trigger: website visitor identification, inbound qualification, revenue attribution and product signup all read from it. Because Webflow stamps the source and lets you add tracking cleanly, the visit that later becomes a deal can be traced back to the LinkedIn ad or the blog post it came from. The trade is cost and care. Site plans and workspace seats are separate bills, and the CMS limits on the mid tiers matter if you're building a big programmatic site. But for a marketing site that has to move fast and connect to the rest of the stack, it's the tool we see most, and it holds up.