
A B2B data platform with strong European coverage, phone-verified mobile numbers, intent signals, and compliance checks, built for outbound teams selling into the UK and EU.
What is
Cognism
Known for strong European coverage and phone-verified mobile numbers, Cognism is a B2B sales-intelligence platform built to supply compliant contact and company data. Its team manually verifies direct dials, so reps can reach the right prospects on the first attempt. The data comes paired with buying-intent signals, technographics, sales triggers, and CRM enrichment. Cognism leans hard on compliance, checking numbers against do-not-call lists across regions, which matters for teams selling into the UK and EU where data regulation is genuinely tight. Its Diamond-verified mobile dataset connects at notably higher rates than most competing databases, the main reason teams pick it for calling motions. Like ZoomInfo and Apollo, though, it is a broad firmographic database that gives good data without ever being the full picture, and its intent ships as a premium add-on. At Nebor we choose the data source based on the client ICP rather than defaulting to one generic database. When a client sells into Europe and needs clean, compliant mobile data that other sources miss, Cognism is a strong fit, so we sometimes connect it as one source among many. In that role it feeds verified numbers and intent into a Clay-centered system, where they get enriched, scored, and routed alongside other providers. Pricing is quote-based with a platform fee plus per-seat cost, so it earns its place mainly where European depth is the real requirement. Leaning on any single database leaves gaps. The working engine comes from how the data is actioned, not the export.
Integrations and the modern GTM stack
Cognism leads with compliant international data, and keeps its connections focused on the tools reps touch daily:
Salesforce | Companies and contacts sync into accounts and leads. |
HubSpot | A true two-way sync keeps contact and company data clean in both directions. |
Outreach and Salesloft | Verified contacts export into sequences one at a time or in bulk. |
Chrome extension | Verified mobiles and emails revealed while browsing LinkedIn and Sales Navigator. |
Pipedrive and Zapier | Direct pipeline pushes, with Zapier covering the long tail. One gap to know about: there is no native marketing-automation connection. |
API | Searching is free, unlocking a record costs credits, and access needs an admin to switch it on. There are no webhooks, so your systems poll rather than get notified. |
Pro’s
Diamond-verified mobile numbers connect at higher rates than most competing databases.
European and UK coverage is stronger than ZoomInfo, which matters for international outbound.
Compliance checks against do-not-call lists reduce regulatory risk in regulated regions.
Intent data and technographics help prioritize accounts already in market.
Most plans offer unrestricted data access without per-record view limits.
Cons
Pricing is quote-based with a platform fee plus per-seat cost, so it is far from cheap.
Annual contracts, onboarding fees, and renewal increases add up over time.
North American data depth trails ZoomInfo despite the strong European edge.
Intent topics and premium data are priced as add-ons on top of the base contract.
Pricing
Grow
Quote-based platform fee around $15,000/yr plus roughly $1,500 per seat
Core contact and company data
Compliant emails and direct dials
Chrome extension and CRM sync
Elevate
Quote-based platform fee around $25,000/yr plus roughly $2,500 per seat
Everything in Grow
Diamond phone-verified mobiles
Intent data and technographics
Add-ons and Seats
Modular stacks on any plan, priced separately
Per-seat fees roughly $1,500 to $2,500 per user per year
Intent topic packs around $1,600 to $6,000 per year
Onboarding fees and renewal increases billed on top
How it fits your stack

Alternatives
At a glance
Phone-verified mobile numbers
Strong UK and EU coverage
Built-in buying-intent data
Compliance and DNC checks
Technographics and firmographics
CRM and outreach integrations
Chrome extension for prospecting
Unrestricted data views on most plans
Read some of our client stories
GTM Workflows
Learn how to use GTM tools in workflows
Guides and tutorials to get the most from your workflows
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