Make is a visual automation platform that connects apps and moves data between them without writing code. Its job is to let you build scenarios on a canvas, where one trigger fires a chain of steps across thousands of services. You map fields, add filters, transform values, and route logic as you go. Scenarios run on a schedule or in real time. Each module is one action in an app, and Make passes data down the chain step by step. Routers, filters, and iterators handle branching and loops, so fairly complex logic stays readable on a single canvas. In a GTM stack Make is connective tissue between tools that do not talk natively. It pushes enriched leads from Clay into a CRM, syncs replies back, posts Slack alerts on intent signals, and triggers sequences, sitting underneath the data layer and wiring the stack together. At Nebor, n8n is our default orchestrator, so Make is a tool we sometimes reach for rather than the one we wire into every build. We pick it when a client workflow needs branching or scheduled syncs a native integration cannot handle alone. When it fits, the visual canvas makes handoffs easy to document and hand back, which matters when we build a system a client will eventually own and run without us in the room.