When a client sells into ecommerce, StoreLeads is the source we reach for first. It is an ecommerce store database tracking millions of online stores across Shopify, WooCommerce, BigCommerce, and other platforms, with real fit data on each one. Each record carries detail you can target on. StoreLeads crawls stores to detect the apps, themes, and platforms they run, then exposes products, traffic estimates, and contact details, so you skip the slow manual store-by-store research entirely. The filtering is where the targeting happens. You isolate merchants by platform, installed app, revenue band, geography, or category, and the historical data shows how a given store has changed over time, so you can spot stores that recently grew or switched stacks. It also ships CRM and Apollo integrations plus custom match and export, so the data moves cleanly into the rest of the stack rather than staying trapped inside the platform. We do not pull StoreLeads for every client, only the ones whose buyers are online merchants. For those, we pull a filtered store list, push it into Clay to enrich the buying committee, then verify the contacts before anything sends. The tech detection is what makes the outreach land. Because we know the exact apps and platform a store already runs, every first line can reference something real, and the sequenced outbound feels researched rather than blasted at a generic list of random stores.