Wappalyzer

Wappalyzer logo, a technographic tool that detects website tech stacks and turns them into prospect lists

Wappalyzer

Wappalyzer

A technographic tool that detects website tech stacks and turns them into prospect lists, with bundled email verification and an API at a lighter entry price.

What is

Wappalyzer

Wappalyzer is the other technographic source we keep on hand for stack-based targeting, alongside BuiltWith. It identifies the technologies running on any website: CRM, ecommerce platform, analytics, ad tech, payment tools, and the underlying frameworks behind them. It began as a browser extension for instant on-page lookups and grew into a full lead-generation suite with technology lists, email verification, firmographics, and an API. You query by a single stack or by combinations of tools, then export the matching companies with their contacts. When a client offer depends on a buyer running a specific tool, the lists become a precise fit signal. The bundled verification trims dead contacts before they enter a sequence and quietly burn a sending domain's reputation over time. We reach for Wappalyzer when a client's offer hinges on a stack and the budget favors a lighter technographic option. It is a situational pick, not a default, and the choice usually comes down to cost and the exact technologies in play for that ICP. From there the flow is familiar. We pull the tech-matched companies, verify the emails, then enrich and route everything through Clay before outreach runs, so the list is both clean and tightly fit to what the client actually sells.

Integrations and the modern GTM stack

Wappalyzer identifies tech stacks from your browser or at scale, and its official list is short but real:

Browser extension

The flagship: open any website and see what it is built with, in Chrome, Firefox or Edge.

HubSpot

An official connection adds technology data to records for qualification.

Pipedrive

An official sidebar app shows each lead's tech stack inside the CRM. There is no Salesforce app, despite what aggregator sites claim.

Zapier and Make

Official connectors for no-code lookups mid-workflow.

Gmail

A Workspace add-on shows company technology next to the person you are emailing.

MCP server

An official server lets AI assistants run technology lookups and discover subdomains as part of their research.

API

Credit-based lookups, one domain or thousands.

Pro’s

The browser extension makes instant stack checks on any site effortless.

Entry pricing is friendlier than the heavyweight technographic tools.

Bundled email verification trims dead contacts before a sequence runs.

Technology combination filters let you target a precise stack fingerprint.

Cons

The Pro plan caps lead lists to 2 technologies, forcing an upgrade to scale targeting.

API credits expire after 60 days, so unused volume is lost.

Contact coverage is shallower than dedicated data providers.

Detection can miss or misread sites that mask their stack.

Pricing

Pro

$250/mo 1 user

  • 2 technology targets for lists

  • 5,000 technology lookups

  • 5,000 email verifications

Business

$450/mo most popular, 5 users

  • Unlimited technology targets

  • 20,000 lookups and verifications

  • 20,000 API credits

Enterprise

$850-plus/mo 25-plus users

  • Unlimited technology targets

  • 200,000-plus lookups and credits

  • Dedicated support and custom terms

How it fits your stack

Alternatives

To turn a Wappalyzer tech list into real outreach you need a layer around it. Clay enriches and routes the matched companies, Hunter finds the right contacts on those domains, and Apollo adds broader contact data when coverage is thin.

To turn a Wappalyzer tech list into real outreach you need a layer around it. Clay enriches and routes the matched companies, Hunter finds the right contacts on those domains, and Apollo adds broader contact data when coverage is thin.

At a glance

Instant on-page tech lookup

Browser extension and web app

Lists by technology stack

Technology combination filters

Bundled email verification

Firmographic enrichment

API credits on paid plans

Free 50-lookup tier

Read some of our client stories

Real builds for real clients: what we set up, and what it changed for their pipeline.

Real builds for real clients: what we set up, and what it changed for their pipeline.

GTM Workflows

Learn how to use GTM tools in workflows

Guides and tutorials to get the most from your workflows

Ready to get started?

Let us show you how this tool fits into your GTM strategy and workflow.

Let us show you how this tool fits into your GTM strategy and workflow.

Book a call with our team to discuss how this workflow fits your sales process and timeline.

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© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.

© 2026 Nebor. All rights reserved.